Brand strategist · Sofia & remote

I help small brands work out what to say before they spend a euro on ads.

Eleven years, mostly with food and craft businesses. I am not a copywriter who will write you 40 Instagram captions. I work out who your customer actually is, what they are afraid of, and then we build everything on top of that.

Book a 20-minute call See the work

Selected work

Four projects worth mentioning.

2024

Mellower Goods

Candle maker going from market stalls to a real online shop. Repositioned from "affordable" to "small-batch" and raised prices 40% without losing a customer.

 +40% price 2024

Northbound Coffee

Roaster stuck on one-off bags. Built the subscription proposition and the words around it.

 310 subscribers 2023

Kite & Ash

Leather workshop with beautiful photos and no argument for why they cost what they cost. Wrote the argument.

 2× conversion 2023

Halo Skincare

Clinical brand drowning in ten-step routine language. Cut it to three products and said so plainly.

 −60% returns

Services

Three ways to work together.

Brand strategy sprint

€2,500
Two weeks, fixed
  • Customer interviews (5–8 of them)
  • Positioning and messaging document
  • Website copy framework
  • Two 90-minute sessions

Website words

€3,400
Three weeks, fixed
  • Everything in the sprint
  • Every page written, ready to build
  • Product descriptions up to 20
  • Handover call with your developer

Ongoing

€1,200
Per month, 3-month minimum
  • Launch campaigns and seasonal pushes
  • Email and social, written by me
  • Monthly call, unlimited email
  • Two clients maximum at a time

Now

What I am actually doing this month.

Get in touch

Tell me what you sell. I will tell you if I can help.

If I am not the right person, I will say so in the first reply and point you somewhere better. That has happened eleven times this year.

Foundryline demo · personal folio · customise this →