| Roast date |
Stamped with the day it came off the drum |
A best-before month, which says nothing about when it was roasted |
| Time from roast to your kitchen |
Packed within 24 hours and shipped the next day |
Roasted, warehoused and distributed before it reaches the shelf |
| What is in the bag |
One lot, one farm, and the farm named on the label |
A blend, with no farm named anywhere on the tin |
| What the grower was paid |
$5.10/lb FOB on our Ethiopian — 62% above the C-price |
Not something a tin tells you |
| Who picks the coffee |
You do, two origins at a time, or the roaster does that week |
A buying desk, working to a price and a volume plan |
| Ground or whole bean |
Ground to your brewer the day it ships, or left whole |
Often pre-ground, so it is staling from the moment it is packed |
| What the price buys |
A named lot, roasted this week, at $17.50 to $23 for 250 g |
A lower price per gram, for coffee of unknown age and origin |